Najib Zulkifli is currently the Head Strategic Marketing of VADS Lyfe Sdn Bhd, a 100% wholly owned subsidiary of Telekom Malaysia Berhad. VADS Lyfe aims to improve the quality of life of city inhabitants through Smart Services focusing on real estate industry and township development. Prior to his secondment to the formation of VADS Lyfe, he co-built the Innovation Exchange (now known as RE), a hub within TM Group to focus all external and internal innovations opportunities and to capitalize market opportunities via this new innovations. He was instrumental in introducing the first corporate accelerator at the time, together with MDeC and Startup Malaysia.Collectively, his experience covers a broad area in Procurement, IT, Smart City, Internet of Things, Innovation, and Marketing. He holds a Bachelor of Information Technology degree in Business and Information Technology from Multimedia University, Malaysia.